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Our Story

Founded by Margaret Porritt in 1972, Feathers Boutique has grown to become one of Melbourne's most iconic fashion brands. Margaret designed and collaborated with Australian labels: Country Road, Sportscraft, Carla Zampatti, Trent Nathan, George Gross and Harry Who. In 1995, after 25 years of carrying Australian designs, Margaret opened more locations across Melbourne

For generations Feathers has focused on offering the women of Australia the opportunity to wear quality, on-trend designer styles at an affordable price.

Margaret and her team design for women of all ages and silhouettes, endless sophistication, practicality, and style. As a brand, Feathers aims to empower women and inspire personal confidence. Shopping at Feathers is all about the experience, whereby passionate customer service is the crux of the brand’s objective.

"fashion isn’t just about style, it’s about confidence and the power of feeling your best. I have always hoped to empower women, at every stage of life."

— Margaret Porritt

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